About

Who We Are

IDF Interiors is a well-established residential design practice founded in 2016 and based in South West London. Our core objective is to provide practical and attractive spaces and our aim is to deliver excellence, finesse and technical expertise with any project. Using our knowledge and experience, we work around your ideas and expectations to inspire you and to maximise the potential of your project.

Our Approach

Our approach is very pragmatic: we discuss your requirements, analyse the feasibility of your ideas and suggest tailor-made options for implementing your project. No project is too small for us, from a partial revamp of existing interiors to a full refurbishment, our aim is to make your home beautiful and functional. From stripping out to completion, we reinterpret design trends with the client’s taste constantly at the centre of all of our projects and we work with care and professionalism to make sure your dream space is delivered stress-free, on time and within budget.

Our Core Strengths

  • We provide personalised interior design services, full project coordination, and carefully curated sourcing and supply of furnishings to create cohesive and timeless spaces.
  • 2D and 3D rendered design
  • Design coordination
  • Procurement

Testimonials

I had a fantastic experience working with Ivana. Her suggestions were thoughtful and creative. She completely reimagined the space and encouraged bold changes that I wouldn’t have considered on my own — and they paid off massively. The flat feels way more spacious and comfortable and beyond improving day-to-day liveability, the transformation has almost certainly added real value to the property. Beyond the design itself, Ivana managed all the aspects related to furniture, including the contacts with the furniture suppliers, which made the entire process incredibly smooth and stress-free. I truly appreciated Ivana's professionalism, vision, and attention to detail, and I wouldn’t hesitate to recommend her services.
Leonardo
Client
Ivana has been very professional and patient throughout the process. She took time to understand what I was looking for and set some practical expectations. Ivana provided some options on the layout that could be achieved as well as different colour schemes to help with the decision making process. Ivana offered a procurement service and for the larger items I took advantage of this to reduce my stress with coordination and logistics. Ivana was also able to provide me with a contact for a builder she has worked with on previous projects, this worked out well as otherwise it was another service I would need to find time identifying. Ivana answered all of my questions and concerns, including suggestions that I had not considered. She was able to advice why changes I was considering may not be the best for the aesthetics of the room. She was very clear that her suggestions on colour and furniture were just suggestions and to show sizing/fit of the items; that I could reject any suggestion and could purchase items myself without the need to use her procurement service. I would not hesitate to use Ivana for any other design project and provide her details to friends and family who may need the service
Carole
Client
I had the pleasure of working with Ivana as my interior designer, and I couldn’t be more pleased with the outcome. She has impeccable taste and a keen eye for detail, effortlessly bringing my vision to life while exceeding my expectations. Ivana’s professionalism stood out throughout the process; she provided a comprehensive list of items, which made everything seamless and stress-free for me. Her ability to combine functionality with elegance is truly remarkable. I highly recommend Ivana to anyone looking for a designer who listens, understands, and delivers outstanding results.
Cinzia
Client
We’re absolutely thrilled with our renovation, and Ivana was instrumental in bringing it to life! She expertly layered colours, finishes, and furniture, creating a cohesive and flowing design that seamlessly connects every part of our home. The space truly reflects our personality and how we use it, thanks to Ivana’s thoughtful approach. Her creative solutions and guidance made the transformation so much easier and enjoyable. Ivana suggested layout options and design elements we’d never have thought of on our own, helping us make smarter decisions and prioritize our budget where it mattered most. We couldn’t be happier with the results — highly recommend!
Patricia
Client